About Us

More Than a Platform— We Are Your AI People Performance Partner.

Combining cutting-edge AI and human expertise, Kinhub delivers measurable transformation: 78% cost reduction in coaching, 19% improved effectiveness, and 24/7 access to personalised support. Get data-driven insights to fuel strategic decisions and support ESG reporting and governance requirements.

Built by leaders who understand

Professor Erika Brodnock, MBE Co-founder

Erika is a mother of five whose experience navigating maternity leave and returning to work shaped her commitment to building better, evidence-based support for employees through major life transitions. She went on to build and grow an ed-tech and wellbeing startup for children, became Sky News’ resident parenting expert, and, following an MBA, completed a research fellowship at King’s College London exploring how data-driven approaches can help prevent pre- and postnatal depression. Through this work, she met Dr. Helen Yannakoudakis.

Dr. Helen Yannakoudakis Co-founder

Helen, an Associate Professor in AI, is a recognised leader in the field, with publications at leading venues including NeurIPS and ACL. Her research is driven by two complementary goals: advancing core machine-learning methodologies and addressing the challenges of real-world implementation. Helen specialises in Machine Learning for Natural Language Processing (NLP), with expertise in applying NLP to understand human emotion and detect early indicators of mental-health risk. Together, Erika and Helen brought their complementary domain backgrounds together to build an evidence-based approach to supporting employees through key life transitions—and Kinhub was born.

Kinhub’s Work-Life Intelligence™ Platform

Productivity drain costs the global economy roughly £6.3Tn and £203Bn to the UK economy.

Kinhub is a transformative AI People Performance Partner delivering measurable impact on productivity, retention, and organisational resilience.

We serve as a catalyst for ambitious organisations ready to raise the bar on how to identify, develop, and sustain high performance—leveraging advanced coaching and AI to break through barriers that stall growth. With Kinhub, leaders gain clarity, teams unlock hidden capability, and organisations emerge stronger and future-proof, even in volatile markets.

Today’s hybrid workforce, multiplied by new advanced technology and heightened employee demands, exposes skill and confidence gaps in management at every level. Many leaders are left making guesswork decisions, feeling isolated, and burning out while the needs of their teams evolve faster than leadership support can adapt.

Disconnected cultures and unclear expectations erode loyalty and cause even experienced employees to disengage or leave. Top-down, checkbox wellbeing programs fail to inspire or deliver on business goals. Kinhub flips the script—delivering precision support, live coaching, and actionable insights, so teams stay connected, leaders are equipped to act with confidence, and the entire workforce is ready to perform through any change or disruption.

This holistic approach transforms your people strategy from a reactive necessity into a proactive competitive advantage. Ultimately, we help you build an organisation where excellence is not just an occasional achievement, but a sustainable standard.

Our AI leverages the latest advances in AI, Machine Learning, Natural Language Processing, and our patent-pending technology for emotion recognition and wellbeing risk signalling to provide:

Personalised, AI-driven coaching at scale

Tailored, context-aware support for every employee, adapting continuously to their goals, challenges, and context.

Real-time risk and performance intelligence

Analysing emotional and behavioural signals to identify disengagement, burnout, or performance issues before they escalate.

Adaptive action plans

Integrating emotion and behavioural recognition with personalised development pathways that evolve in real time with each individual.

Few-shot personalisation

Learns quickly from minimal initial input to tailor guidance — while maintaining privacy and compliance.

Empowering managers as well as employees

Kinhub doesn’t just coach employees; we elevate managers too.

Work-Life Intelligence™ raises the game for everyone—from frontline to leadership. Fast problem-solving, tailored skills development, and sharp team analytics empower managers to drive real change. Leaders get what they need to rally teams and tackle challenges head-on, while employees see a clear path to growth. This approach sparks momentum and builds the kind of unity that delivers real results.

Results That Matter

When managers and staff move in sync, performance accelerates. Teams are more focused, turnover drops, and energy returns to the workplace. Companies using Kinhub report healthier budgets, tighter compliance, and more agile ways of working—even when the pressure’s on.

Kinhub goes beyond traditional HR tools—it’s your engine for progress.

Our platform helps you turn every hurdle into a springboard for growth, positioning your business as the one others look to for fresh ideas, strong teams, and sustainable success.

Our approach

Kinhub’s foundational pillars

Kinhub brings together the latest thinking from psychology, healthcare, and management science to create practical tools for modern companies.

Theory-driven, evidence-based support is at the heart of our platform. Our Theory of Change and theoretical foundations draw from across the social and health sciences, including evidence from Organisational Psychology, Occupational Health, and Management. Primarily guided by the Job Demands-Resources Model (2006), we seek to support individuals, managers, and organisations to ensure job demands are always met with the right resources, creating a culture of sustainable productivity and growth.

Our unique model helps people and organisations find the right balance between everyday job pressures and real support systems. Every element is tested in real workplaces and constantly updated by what we learn from both research and client experience. Everything we deliver is grounded in best-practice guidelines—so your business is always one step ahead on wellness, performance, and productivity.

The core principles behind our approach are:

Turning research into real-world solutions

We use proven science and academic frameworks, but bring them alive for teams with hands-on tools that work in busy workplaces.

Focusing on prevention, promotion, and proactive growth

Our approach anticipates challenges early—building up strengths so fewer issues ever reach crisis point.

Blending science with the wisdom of lived experience

Our programmes are shaped by frontline feedback and expert input, ensuring relevance for every team.

Weaving support through every layer

Kinhub fosters positive habits for people, strengthens team dynamics, and underpins sustainable culture at every level.

Whole-business wellbeing, for lasting holistic impact

We address mental, physical, and social drivers, ensuring benefits ripple across individuals and the entire company.

Integrating computer science and digital innovation with health sciences

We harness AI, behavioural science, and medical insight to drive smarter, more meaningful outcomes for clients.

Our Research

An Evidence-Based Approach Delivering Real Change—Fast

In just two months, Kinhub users experienced measurably lower stress, sharper focus at work, and better balance between professional and personal priorities:

67%

Saw Stress Drop

68%

Managed Work–Life Demands More Effectively

65%

Found Their Concentration Improved

50%

Felt Greater Confidence Tackling New Tasks

Longitudinal qualitative data collection indicates that many people who access our platform and coaching continue to see benefits in their work and personal lives for up to 10 months after their initial support. Follow-up data shows these results create a positive ripple: stronger relationships, more openness to coaching, and higher levels of inclusion. Results hold true across cultures and roles.

Kinhub coaching delivers stronger stress reduction than typical corporate mindfulness training—and at a fraction of the cost.

Compared to a 10-week workplace mindfulness programme, Kinhub coaching is 19% more effective for stress reduction (Venkatesan et al., 2021). Meanwhile, our coaching is 65% cheaper than traditional coaching services.

Born from Experience. Built for Impact.

Kinhub emerged from real challenges faced by real people
and our mission to ensure no one faces workplace struggles alone